Whitepaper: How To
Whitepaper is a term used in the marketing and lead generation world. Below we’ll explain how you can maximize its impact on your ROI.
Definition
Because different industries have slightly different definitions for Whitepaper they’re all summed up as follows. “A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.
Subject
Marketers especially create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology.
Not Sales Oriented
One approach to avoid is the use of sales-oriented language in your whitepaper. Your optimized whitepaper solution should be informative, concise and in simple language. So, include the names of the writers and all credible sources. Display any facts, charts, diagrams, to add credibility.
Multiple Channels
Reach the right audience through targeted campaigns and credible third-parties. The audience benefiting from your whitepaper is then being exposed to your product/solution/service. The chances of said audience to return as loyal customers increase dramatically. Snowball off of this new audience to reach more and more potential customers with each whitepaper release.
Your Homepage and other pages
Make sure that your whitepaper is live on your website after creating a personalized page for it. Essential is a quick summary leading to other detailed parts including any downloadable parts. Make sure your website pundits track the visitors and there should be a way for the visitors to reach you immediately for clarifications. A working number and a monitored email is especially a must there.
Email Blasts
A well-orchestrated campaign with emails to prospects and a defined audience can definitely bring visitors to the whitepaper. So now the prospect to client conversion is taking place.
Social Media
Also, always update all social media platforms where you have a presence. This will help attract new leads and provide a solution that your experts have crafted. The leads then get generated as your credibility rises.
Audio/Video Impact
Because the experts behind the whitepaper will bring many times more leads if they can provide a short audio or a video to address the salient features of the whitepaper.
Laurels & Beyond
Once you have done this, you don’t need to sit back and bask in the glory of the whitepaper but get to work for the next one to build on your laurels. Remember to identify a problem, produce an authentic solution filled whitepaper and let the process repeat slow but steady.
