Optimization of Incoming Traffic & Lead Generation
Treating inbound traffic properly will result in a better lead generation. Most of the marketing teams selling the products opt for outbound engagement. Inbound sales leads, however, are becoming more and more effective ways to increase profits and build a loyal customer base.
In addition, the necessary channels are the company’s website, trade shows, fairs, webinars, social media platforms, and press releases. Different industrial outlooks push for the various combination of these and other channels.
Most of these do produce results, sometimes slowly while sometimes in a much faster way. For example, a particular fair or trade show participation might not lead to immediate clients. But can accelerate traffic to the website thus benefiting your business eventually.
Inbound traffic generates through engagements, the following factors help in increasing the results:
Scan and Build
At trade fairs and shows, booth managers focus on lead generation barcode scanning technology. The marketing team is going ahead with these as it saves time. Remember, the trade show lead generation doesn’t make more or better leads; it just facilitates lead collection.
Oftentimes, your marketing team wants to squeeze the lemon all at once. Only a hook to connect is enough to start the process and detailed information for businesses, for example, the number of employees, revenue etc. Success mantra – focussed and check which product.
Just one offer is prevalent in most of the industries but a smart way is to have a chain offer system in place to engage the visitor for more time and with more opportunities to impress and gather vital information. An optimized way yields best results.
Instead of drab grey landing pages, try not only different hues and colors but also pie-charts, graphs, and infographics. It’s a valid helpful hint to know that such presentations stay in human memory much more than the grey pages full of words.
Use equations that invite and attract prospects and avoid the use of phrases and words that are overused. Some of the examples might surprise you, like flexible, scalable, easy to use.
Working Number and Email
Every platform, outreach effort, and post to attract prospects has a number that is answered promptly and regularly. Include an email that is monitored to provide an answer within a reasonably short time.
Real Client Photos/Testimonials
The advantage of real clients giving their feedback and video testimonials is amazing and not emphasized enough. Nothing works more than a genuine human voice and face speaking in favor of your product and highlighting the positive aspects of your excellent customer service. Every business owner has a circle of their business associates and each of those knows more. Use this tool on all platforms and channels to attract more and more inbound traffic.
Overall, striking a balance between inbound and outbound can create a very powerful strategy to boost your sales process and meet your goals!