Inbound Lead Generation: Moving Diligently But Surely
We have come a long way from the days of knocking on the doors to the bulk emails. There are many paths to attract inbound traffic and the following can be the best ways to start your strategy.
Social Media Updates
Social media platforms like Facebook, Twitter and LinkedIn will reach a large number of potential customers. Your team will get a head-start against other competitors if they decide to engage all social platforms.
Keeping a score of prospects who react to your updates will let you know what types of posts are working. This also applies to the current clients and keeping a track of their activities. Doing this will give your team an advantage in targeting future prospects.
With the ample availability of AI solutions, it’s a good idea to automate your initial interactions as much as possible. Make responses vague but not too vague. Start with a greeting and acknowledgment that the client or prospect will see first.
Continuing on automation, designing multiple, simple, and practical pop-ups that are helpful in answering queries works best. Also, make sure your ads aren’t repetitive or annoying.
Personal details aren’t just emails, telephone numbers or addresses. They also include important dates, people and places in their lives. A birthday or an anniversary wish can never be ignored in its value with a personal touch. Consider including a special, individual deal along with the birthday wish to build customer loyalty.
Search Engine Optimization (SEO) still holds sway in reaching your prospects. Now there are new monetizing methods implemented every day by most search engines. Depending on the size of your enterprise, you can go for it in a subtle to a big way but make sure the platform is optimized for your product.