Sharp Tip of the B2B Marketing Tool: Sales Person
The dream of every business and every entrepreneur is to have some of the best marketing sales professionals on their winning team but those don’t come easy. However, years of experience in different sales arena of various businesses have shown that the razor-sharp sales skills can be honed and for that, the entrepreneur is also responsible. There are certain steps, which taken by the sales personnel and encouraged by the top management, produce amazing results:
Developing Listening Ears
The age-old saying that God has given you one mouth and two ears fit perfectly on a salesperson. The more the marketing team learns to listen and make notes of the points raised by current customers and prospects, the better sales figures will show up at the end. When you are going for the cold calling of some of the best leads provided by salesflower.com, then the bad habit of interrupting should be avoided like plague. Listening to a client/prospect without interrupting is a must but there should be continued acknowledgment so the prospect feels connected.
Cumulative Conversation Tact
Not one conversation with one client is complete in itself and the conversations are inter-dependent. What one learns from one party, goes on to help in another case. The mindset is developed in such a way that your team has compartmentalized points for each product or solution you are offering for sale. A database with certain questions and relevant answers can go a long way in helping along the months and years for different people.
Human Relationship Factor
Both the sales team members and the client’s interpersonal relationship skills are important. Natural, soft and pleasing voices are always soothing to the ears of your clients/prospects. The customer is not in the best of moods with causes varying for lack of product or services. The client/prospect might be calling you or answering the call for that purpose and your team should grab the opportunity by a “smiling” voice which should sound genuine.
With the exponential growth of online sources today’s customer already knows something about the product. So the sales team members must have the top-level technical expertise to answer any questions. If it ever happens make sure to have an escape strategy to hold the person online for a few seconds. Never, under any circumstances, any salesperson should show lack of knowledge of the product/solution as that can be suicidal.
These two words sum up the overall approach for a very successful marketing team. Getting to understand the needs and frustrations of the clients and prospects might take time. But that is a sure path to success. A prospect who feels the marketer was trying to understand and help them in the search for the best solution. Sooner or later will become a loyal client.