Blogging to Lead Generation Success
One of the most rewarding features on your commercial website can be a regular blog post; where your experts provide answers on subjects specific to your business. There is a certain marketing strategy associated with it; and here are the important pointers to get maximum Return on Investment (ROI) by blogging:
Importance of a Blog
If you and your team doesn’t understand the benefits, then there will be a lack of motivation. A highly focussed expertise content, combined with your ability to provide answers on a regular basis is a must. Over a period of time, this will become a source of inspiration and a go-to-resource to get answers. It also establishes you as an authority in your business circles. The effort will bring loads of traffic to your website, thus generating incoming leads. With that automatically, you will also appear frequently in search engines.
Expertise
Punctuate your content with both generic and highly focussed quality write-ups. Depending on your particular line of business, your experts look back and foretell the issues that bother your customers and provide answers.
Capturing Leads
There are many Artificial Intelligence (AI) solutions which are now available to use to grab basic details of visitors to your website. Your team should make sure to get those and feed them into the CRM tool, provided FREE by Salesflower.com to work on them.
Feedback through Questionnaires
Every blog post should prominently provide feedback or a question column where the reader can get back to your experts. The answers to such feedback should be given by your experts on the subject and this should be made available on the page for further reading by others and future visitors.
Call to Action (CTAs)
With a feedback and questionnaire section, there is a rewarding addition that goes well to keep the visitor more tuned. Your experts can decide to include a Call to Action (CTA) where an offer is made to go to a relevant page this helps the seeker of information.
Hidden Offers
Your professional team can offer unexpected popup offers for the visitors. This will add not only an element of surprise; but also make them scroll and wander on your pages as there is a possibility of more. The offers depend on your business sector but an element of surprise for a trial period or a coupon can attract more interaction with your visitors.
Pie on the Cake
In addition to offering regular blog posts, you can also have additional links to high-quality extra specific expert commentaries which can be downloaded or read online if a visitor shares more information or signs up for a newsletter or something that creates a win-win situation for both sides. Moreover, your exclusive webinars and other event summaries can be made available to visitors.
Overall, our experts would like to stress that the blog posts content is a sure and successful way to get your brand name recognized. Remember that today’s prospects have an insatiable hunger for knowledge. Better your expert commentaries plus a timely and regular answering process; more will be your Return on Investment (ROI) and a good lead generation in your business.
