Traffic to your website and a large number of visitors – only do not yield leads and remember you need to collect visitors’ info so you can reach out, connect and goad them into becoming prospects, clients and eventually loyal customers. Our experts dived deep and came out with some pearls of wisdom to fine-tune your marketing strategy in more details:
Content is the unequivocal king of any marketing strategy. There is a slight twist which most forget to consider in detail. Instead of harping on what your products are or how great your services are, stop and find out what your audience will like to see. By reaching out and finding what their problems are you will make yourself the most sought-after expert.
The herd mentality and run of the mill ideas galore all over the marketing world. The teams who experiment by trial and error can beat the competition once the trial hits the home run. The unorthodox methods can be used in all your approaches and the only caution is not to hurt any religious, social or personal feelings which can be disastrous for your business.
From Lists to Groups
Taking advantage of the powerful and reliable lists, provided by Salesflower.com; where the business databases, have 95% accuracy and consumer databases approximately 90% accuracy. Your team can head to form groups to save on time and effort. Doing basic researches, your team can cluster prospects into groups with similar traits and then make the reaching out a strategy for those in a faster and easier way.
Social Media Platforms
Just posting on social media is not the winning strategy. Your team needs to pay special attention to simple factors; like profile pictures, your company description, products links, and other first impression making points. Your frontpage appearance on any social media must have magnetic attractions for the visitors. Remember in the business community, the visitors are not taking a walk in the park but spending their valuable time. Looking for solutions and enhancing their skills for profit making.
Visuals Visualize Profits
In the modern day, your team not only must post excellent quality videos on various subjects of interest but also make sure, those can be played easily on mobile devices as well. Short span videos with appropriate humor laced content go a long way in promoting your business by prospect-sharing. A picture or a video, appropriate to your business sector can catch more visitors and convert them into prospects to clients, than pages and pages of words.
Personalized Marketing Strategy
Whether its a phone call or an email or just a post-mail, a touch of personalized approach will bring you more customers than any other approach. Some of the business sectors can have an immediate impact while others will see it yielding results – slow but steady. Knowing a birth date (never mind the year), an anniversary or start date of a business, are simple examples which can put your marketing mood into a high gear with responses.
Best to be Innovative
Last but not least is the constant evolving of innovative ideas in your particular business sector. Holding an event on a regular basis in a neighborhood not only brings communities together but also makes your business a gathering point with positive outcomes. For example, Real estate businesses have benefited by throwing a pizza party for a select audience for a prime location. If your team puts on their thinking caps, the innovative ideas will flow and so will the cash in your bank account.